File talk:The Boulevard, Swampscott, MA.jpg

This postcard is in fact a picture of Lynn. Today, this stretch is called Lynn Shore Drive, and this scene depicts the beach-front side of what is called the "Diamond District" of Lynn.

The town boarder with Swampscott is about 1 mile from the point of reference in this picture. Real postcard or not, this is not a picture of Swampscott.