Draft:Abhishek Borah

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Professor, INSEAD

Abhishek Borah is an Indian academic, author, and marketing expert, currently serving as an Associate Professor of Marketing at INSEAD.[1], France. Renowned for his contributions to marketing strategy research, Borah has received several prestigious awards, including the Varadarajan Award for Early Career Contributions to Marketing Strategy Research and the Sheth Foundation/Journal of Marketing Award. His insights have been featured in prominent media outlets such as Harvard Business Review[2], Ad Age [3], and The Wall Street Journal[4].

He has presented at major conferences, including the American Marketing Association Winter Conference [5]and the INFORMS Marketing Science Conference[6], reflecting his influential role in shaping modern marketing practices. His work focuses on digital marketing, the impact of social media on brand strategy, and the intersection of data privacy with consumer behavior[7]

Early Life & Education[edit]

Born in Dimapur, India, Borah showed early promise in quantitative studies. He completed his Bachelor of Arts in Mathematics at Hindu College, University of Delhi, graduating with First Class Honors. He then earned a Master of Arts in Applied Operational Research from the same institution, topping his class in 2004.[8] His academic journey continued in the United States, where he pursued a Ph.D. in Marketing from the Marshall School of Business, University of Southern California, focusing on quantitative marketing and econometrics. During his doctoral studies, Borah received several academic awards, underscoring his research capabilities and promise as a future educator and scholar.[9]

Books[edit]

  • Mine Your Language: Influence, Engage, Predict, 2024[10]

Significant Research & Publications[edit]

1. “Fields of Gold: Scraping Web Data for Marketing Insights” • This paper discusses the implications and methodologies of web scraping for generating marketing insights, showcasing how digital data can be leveraged for market analysis and strategy development[11] 2. “Creative Appeals in Firm-Generated Content and Product Performance” • Analyzes how creativity in firm-generated content affects product performance, providing valuable insights for marketers on the effectiveness of creative strategies in advertising and content marketing[12] 3. “Improvised Marketing Interventions in Social Media” • Investigates the impact of spontaneous and dynamic marketing strategies on social media engagement, highlighting the benefits of real-time marketing and consumer interaction. This work earned the AMA TechSIG Lazaridis Prize for its innovative approach[13] 4. “Data Privacy: Effects on Customer and Firm Performance” • Explores the relationship between data privacy practices and both customer trust and corporate performance. This paper’s significant contributions to marketing strategy and data privacy were recognized with the Sheth Foundation/Journal of Marketing Award[14] 5. “The Dark Side of Big Data’s Effect on Firm Performance” • Discusses the potential pitfalls and strategic missteps companies can face when implementing big data solutions, focusing on the balance between data collection and consumer privacy. This research was awarded the MSI Robert D. Buzzell Best Paper Award[15] 6. “What Drives Consumers to Share Online Content” • Offers insights into the psychological triggers and social dynamics that influence users to share content online, providing guidelines for marketers to enhance viral marketing campaigns[16] 7. “How to Shoot for the Holy Grail of Social Media Marketing” • Provides a strategic framework for creating compelling social media content that aligns with brand identity and maximizes consumer engagement[17] 8. “The Growing Power of Marketers in the Business World” • Analyzes the evolving role of marketers within the corporate structure and the increasing influence of marketing on business strategy and consumer relations[18]

=Awards & Recognitions[edit]

1. Sheth Foundation/Journal of Marketing Award (2022) • Awarded for the paper “Data Privacy: Effects on Customer and Firm Performance,” which was recognized for its long-term contributions to the field of marketing. This prestigious award honors articles published in the Journal of Marketing that significantly influence the discipline[19]

2. MSI Robert D. Buzzell Best Paper Award (2018) • Received this award for his co-authored work “The Dark Side of Big Data’s Effect on Firm Performance,” selected by the Marketing Science Institute for its significant impact on marketing practice and thought[20]

3. Dean’s Commendation for Excellence in Teaching, INSEAD (2020-2021, 2021-2022) • This commendation highlights Borah’s exceptional teaching capabilities and his influence on the educational experiences of his students at INSEAD, reflecting his effectiveness and popularity among students[21]

4. Undergraduate Faculty of the Year (2017-2018) • Awarded across all disciplines at the Michael G. Foster School of Business, University of Washington, Seattle, this accolade recognizes Borah’s outstanding teaching performance and his ability to engage and inspire undergraduate students[22]

5. AMA TechSIG Lazaridis Prize for Best Paper on Innovation, Technology, and Interactivity (2020) • Honored for his paper “Improvised Marketing Interventions in Social Media,” which examines how brands can effectively engage consumers through spontaneous and innovative social media marketing strategies[23]

6. Finalist for the AMA/Marketing Science Institute/H. Paul Root Award (2020 and 2022) • Borah was a finalist for this award on two occasions, which celebrates outstanding contributions to the practice of marketing and the advancement of knowledge in the field, underscoring the practical implications of his research[24]

7. Finalist for the Maynard Award (2018) • Recognized for his significant research contributions in marketing, specifically for the paper “Data Privacy: Effects on Customer and Firm Performance,” which was also noted for its theoretical and empirical rigor[25]

References[edit]

  1. ^ "Abhishek Borah".
  2. ^ https://hbr.org/
  3. ^ https://adage.com
  4. ^ https://www.wsj.com
  5. ^ "2024 AMA Winter Academic Conference".
  6. ^ https://connect.informs.org/isms/conferences/marketing-science-conference
  7. ^ "Abhishek Borah".
  8. ^ https://foster.uw.edu/wp-content/uploads/2018/02/CV-BORAH.pdf
  9. ^ https://www.insead.edu/search?search=Abhishek+Borah
  10. ^ Mine Your Language https://www.penguin.co.in/book/mine-your-language//
  11. ^ https://www.insead.edu/faculty-research/publications/journal-articles/fields-gold-scraping-web-data-marketing-insights
  12. ^ https://www.insead.edu/faculty-research/publications/journal-articles/creative-appeals-firm-generated-content-and-product
  13. ^ https://knowledge.insead.edu/author/abhishek-borah
  14. ^ https://knowledge.insead.edu/author/abhishek-borah
  15. ^ https://knowledge.insead.edu/author/abhishek-borah
  16. ^ https://knowledge.insead.edu/marketing/what-drives-consumers-share-online-content
  17. ^ https://knowledge.insead.edu/marketing/how-shoot-holy-grail-social-media-marketing
  18. ^ https://knowledge.insead.edu/marketing/growing-power-marketers-business-world
  19. ^ https://knowledge.insead.edu/author/abhishek-borah
  20. ^ https://knowledge.insead.edu/author/abhishek-borah
  21. ^ https://knowledge.insead.edu/author/abhishek-borah
  22. ^ https://knowledge.insead.edu/author/abhishek-borah
  23. ^ https://knowledge.insead.edu/author/abhishek-borah
  24. ^ https://knowledge.insead.edu/author/abhishek-borah
  25. ^ https://knowledge.insead.edu/author/abhishek-borah

External Links[edit]

  1. Book's Website
  2. [https://www.insead.edu/bio/abhishek-borah INSEAD Faculty
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