MDV (TV station)
Channels | |
---|---|
Programming | |
Affiliations | 10 |
Ownership | |
Owner |
|
History | |
First air date | 1 January 2006 |
Last air date | 30 June 2024 |
Former channel number(s) |
|
Ten (2006–2016, 2021–present) Nine (2016–2021) | |
Call sign meaning | Mildura Digital Television Victoria |
Technical information | |
Licensing authority | Australian Communications & Media Authority |
ERP | 50 kW |
HAAT | 164 m[1] |
Transmitter coordinates | 34°22′47″S 142°11′18″E / 34.37972°S 142.18833°E |
MDV is a joint venture television station between Seven West Media and WIN Corporation. Based in Mildura, Victoria, Australia, it is a digital-only Network 10 affiliate. It began broadcasting on 1 January 2006 with transmission to cease on 30 June 2024.
History[edit]
MDV began broadcasts on 1 January 2006 as Ten Mildura, jointly owned by the incumbent broadcasters WIN Corporation and Prime Television Limited.[2]
On 1 July 2016, due to WIN Television becoming the Network Ten affiliate in the region, MDV switched its affiliation to the Nine Network[3] and rebranded as Nine Mildura. On 1 July 2021, due to WIN Television becoming the Nine Network affiliate in the region,[4] MDV switched back its affiliation to Network 10.
On 8 May 2024, it was announced that MDV would cease broadcasting on 30 June 2024.[5][6]
Availability[edit]
The station is a Network 10 affiliate, which is jointly owned by Seven West Media and WIN Television. MDV is available on LCN 5 in the Mildura and Sunraysia area in standard-definition.
10's multichannels 10 HD (which is 10's main channel in high definition), as well as 10 Bold and 10 Peach are available on LCN 50, LCN 51 and LCN 52 respectively. Before the 2021 affiliation swapback, Nine's multichannels 9Gem (in high definition) and 9Go! were available on LCN 50 and LCN 55 respectively. Before MDV's affiliation change on 1 July 2016, Ten's multichannels One and Eleven were available on LCN 50 (from 1 December 2009 for One)[7] and LCN 55 (from 11 January 2011 for Eleven in Mildura)[8] respectively.
WIN is responsible for handling playout and then transmits this signal via satellite to transmission facilities in Mildura. WIN also handles the business administration and used to handle the national advertising sales for MDV, until 1 July 2022 when Southern Cross Austereo took over national sales. Local sales remained unchanged, with WIN's sale team continuing to support local businesses in Mildura.[9]
The Mildura/Sunraysia region changed frequencies as part of a nationwide retune process on 26 August 2014, and the station moved from UHF 33 to VHF 10 as a result of the retune.
LCN | Service |
---|---|
5 | 10 |
50 | 10 HD |
51 | 10 Bold |
52 | 10 Peach |
See also[edit]
References[edit]
- ^ HAAT estimated from http://www.itu.int/SRTM3/ using EHAAT.
- ^ "TEN Digital commences in Mildura". Digital Broadcasting Australia. 1 January 2006. Archived from the original on 4 July 2006. Retrieved 8 May 2024 – via National Library of Australia.
- ^ Mitchell, Jake (28 June 2016). "Nine reaches affiliate deal to run signal into regional Victoria". The Australian. Sydney: News Corp Australia. Retrieved 28 June 2016.
- ^ "Nine changes regional TV partners and signs deal with WIN". Mediaweek. 12 March 2021. Retrieved 8 May 2024.
- ^ Burrows, David (8 May 2024). "Mildura Digital Television Pty Ltd to shut down". River 1467. Mildura: ARN Media. Retrieved 8 May 2024.
- ^ Network 10 calls on PM to urgently intervene as Mildura Digital TV set to shut down Mumbrella 8 May 2024
- ^ Knox, David (17 November 2009). "Mildura adds ONE HD". TV Tonight. Retrieved 12 May 2024.
- ^ Knox, David (11 January 2011). "ELEVEN is on the air". TV Tonight. Retrieved 12 May 2024.
- ^ "SCA announce sales representation in regional Western Australia and Mildura". Mediaweek. 5 May 2022. Retrieved 8 May 2024.
- Television stations in Victoria (state)
- Digital terrestrial television in Australia
- Joint ventures
- Mildura
- Prime Media Group
- Seven Network
- Television channels and stations established in 2006
- Television channels and stations disestablished in 2024
- WIN Television
- 2006 establishments in Australia
- 2024 disestablishments in Australia