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Amalfi Estates, a real estate company helmed by Anthony Marguleas, donated 100 Palisades flags to the Pacific Palisades Chamber of Commerce to sell for $50 each.

“My kids kept asking me where they could get the Palisades flag that they see flying over the Palisades Village Green to hang in their dorm room in college, and we could not find them anywhere,” Marguleas explained.

The flag was originally available in 2014 when then-Honorary Mayor Jake Steinfeld created a contest to design a flag to represent the town, with a design by Sean Lim and Will Dintenfass—who met at Palisades Charter Elementary School—chosen out of more than 230 entries.

The first $1,000 earned from the sales of the flags went to Lim and Dintenfass’ designated charities. Monies earned beyond that amount went to the Palisades-Malibu YMCA.

Since the first batch was available in 2014, Marguleas explained that extra copies had not been ordered. He worked with Chamber Chairperson Sarah Knauer, who put him in touch with Chamber President Bob Benton, as well as the people who had originally created the flag.

“The Chamber will get 100% of the proceeds,” Marguleas said of the donated flag sales. “This also gives everyone the opportunity to share their Palisades pride by purchasing a beautiful Palisades flag.”

He added that this was a nice way to support the Chamber and that if they sell out, he is happy to donate 100 more.

Amalfi Estates recently hit a major milestone: donating more than $1 million to Los Angeles-based charities, including Homeboy Industries, PATH, Make-A-Wish, American Cancer Society and spcaLA.

“After many years of donating hundreds of thousands of dollars, Amalfi Estates launched a strategic philanthropy program in 2016 which focuses on five core areas: the Palisades community, homelessness, children, health and animals,” according to the Amalfi website. “By focusing on five issue areas, Amalfi Estates is able to better develop relationships with nonprofits that serve these causes, and therefore create meaningful impact for those in need.”

Ten percent of commission is donated on each transaction made by Amalfi.

The team also gave its annual donation of $5,000 to support the Village Green, a privately owned park located on Sunset Boulevard between Swarthmore Avenue and Antioch Street.



List of Honorary Mayors of Pacific Palisades
Virginia Bruce (1951-53)
Jerry Lewis (1953-1955)
Jack Owens (1955-1957)
Vivian Vance (1957-1959
Mel Blanc (1959-1961)
Doug McClure (1961-1963)
Bob Rockwell (1963-1965)
Jerry Paris (1965-1967)
Nanette Fabray (1967-1969)
Peter Graves (1969-1971)
Bob Abernathy (1971-1973)
Ed Andrews (1973-1975)
Adam West (1975-1977)
Walter Matthau (1977-1979)
Bert Convy (1979-1981)
Ted Knight (1981-1984)
Dom Deluise (1984-1986)
Chevy Chase (1986-1988)
Rita Moreno (1988-1990)
John Raitt (1990-1995)
Bob Saget (1995-1997)
Eddie Albert (1997-1998)
Martin Short (1998-2000)
Anthony Hopkins (2000-2002)
Steve Guttenberg (2002-2006)
Gavin MacLeod (2006-2011)
Sugar Ray Leonard (2011-2014)
Jake Steinfeld (2014-2016)
Kevin Nealon (2016-2017)
Billy Crystal* (2018-2021)
Janice Crystal* (2018-2021)
Eugene Levy (2021-)











Pacific Palisades is a seaside community in the Westside of Los Angeles, California, situated about 20 miles (32 km) west of Downtown Los Angeles.[1], and was formally founded in 1921 by a Methodist organization.

Pacific Palisades in the years since has also been a refuge for Jewish artists and intellectuals fleeing the Holocaust, and later for celebrities seeking privacy.[2] and is known for its small-town feel and for being a close-knit community, as well as its Mediterranean climate, hilly topography, its natural beauty and abundance of parkland and hiking trails, 3-mile (4.8 km) strip of coastline, and for being home to a number of celebrities.

Pacific Palisades has been historically home to Hollywood celebrities. Due to its secluded location in relation tonither areas of the city, notable residents are afforded privacy and papparazzi are uncommon. People in the entertainment industry and other affluent residents live throughout the Palisades, yet some residents are middle class. As of 2018, the community's population was 28,881.

Unlike its neighboring communities of Malibu and Santa Monica, there are no hotels in the Palisades, as Pacific Palisades is a largely residential community and does not attract many tourists outside those visiting the Getty Villa and the Self-Realization Fellowship Temple].

Nicknamed "the Palisades" by surfers and locals, the 3 mile length of the Palisades coast spanning from after Sorrento Beach in Santa Monica to the south ending at Sunset Point Beach with Malibu to the north. Beaches along the Pacific Palisades coast include: Will Rogers State Beach, Sunset Point Beach, and the one of the only gay beaches in Los Angeles, Ginger Rogers Beach. The landmark restaurant Gladstones Malibu, is actually located in Pacific Palisades. The many parks within the Santa Monica Mountains National Recreation Area lie along the ridges above the community along with local parks that include Will Rogers State Historic Park.

The 3 mile length of the Palisades coast spanning from after Sorrento Beach on the south to Sunset Point Beach adjacent to Malibu on the north. The Palisades is home to the one of tbe pnly gay beaches in Los Angeles, Ginger Rogers Beach. The Palisades is bounded by Brentwood to the east, Malibu to the west, Santa Monica to the southeast, the Santa Monica Bay to the southwest, Topanga and the Santa Monica Mountains to the north.


[3] Most Malibu residents live from a half mile to within a few hundred yards of Pacific Coast Highway (State Route 1), which traverses the city, with some residents living up to a mile away from the beach up narrow canyons.


Signs around the city proclaim "21 miles of scenic beauty", referring to the incorporated city limits. The city updated the signs in 2017 from the historical 27-mile (43 km)


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  1. ^ "Hotels and Motels near Riviera Country Club Los Angeles Pacific Palisades, CA". Hotelguides. Retrieved 11 February 2021.
  2. ^ Fear & Lerner, Jeffrey & Paul (June 17 2016). Behind the Screens: Immigrants, émigrés and exiles in mid twentieth-century Los Angeles. {{cite book}}: Check date values in: |date= (help)
  3. ^ MADDAUS, GENE (2018-11-20). "How a Tight-Knit Malibu Community Banded Together in the Face of Wildfires". Variety. Retrieved 2020-02-02.